MEDIA AND PRESENTATION TRAINING

The media training is led by Adam Fresco, who has been media training CEOs, presidents of global companies, chart topping singers, HNWIs, celebrities and supermodels for more than a decade.

The training provides insights into what journalists from print, online and broadcast will want and how you can provide them with enough good material - while getting your messaging across in an engaging way so that they are happy.

The media training sessions are insightful and will lead to 'nuggets' of information being unearthed that can be used to promote you and/or your business.

You will be taught everything from how to avoid difficult questions while still getting your message across to what to wear for television and how to sit.

Every media training session revolves around promoting the 'messages' that you want to get out there to consumers, stakeholders or investors and provides you with the tools to make sure you control the interview.

 Adam's varied media career, and the thousands of interviews he has conducted as a senior journalist, gives him a unique insight into what makes a good interview, what the journalist is looking for and how best to get your message across.

Nadia Raibin, Founder, Mass Movement "I absolutely recommend the amazing Adam Fresco for media training and strategy. I have worked with him on and off for the best part of 12 years now and he has trained numerous members of my team (me included) , some of the Creatives I represent in the entertainment industry and some music artists and celebrities I’ve worked with too. I’ve also introduced him to various record label  executives who have also used him successfully and so would have no hesitation in recommending his services. 

He has an incredible knack of making everyone feel instantly at ease but is exceptionally sharp and really good at what he does. He knows his stuff, that’s for sure! The tools he teaches are a great secret weapon to have in one’s armoury."

Your reputation is everything. It can take years to build and seconds to destroy.

A communications crisis is any situation that threatens the integrity, reputation, or finances of your business. 

A communications crisis can occur quickly and can rapidly escalate from a small issue to one that has potentially significant repercussions for you, your business and your/its reputation, especially if not handled properly.

The first mistake may well be your last.

Once you have to react, you will not have time to decide who is writing a statement, who is signing it off, who is looking after stakeholders. By the time you do, the damage will be done, the media will be clamouring for answers and you will be on the back foot.

Having the steps in place to deal with every eventuality is crucial – and knowing who should do what in advance - and how - saves valuable minutes. 

Once maligned, it can be very difficult to win back the trust of the public, investors or stakeholders. 

And it is not always the obvious thing that can become an issue. Something that you think has been dealt with internally may become public when a member of staff tries to be funny and tweets something inappropriate.

Don't let an incident become a defining issue.

Will Harris, founder Bridge F61 "I have worked with Adam for nearly ten years and he is my go-to person if there is a crisis on the horizon, a crisis plan needs to be formed or if one has broken. He is also my go to person for media strategy and I have also recommended him extensively for media training senior people. When I became CMO at Battersea Power Station in 2016, the head of comms and I asked Adam to come in to map out our crisis response to as many things as he could think of. His experience as a senior journalist, and being able to see where the next 'attack' is coming from, coupled with his way of making people feel at ease and keeping a calm demeanour even in the most frenetic and stressful of situations means he is definitely someone you want in your corner."

Message Media is led by Adam Fresco, a former journalist with 25-years experience in 'Fleet Street'. A former news editor and senior reporter at The Times, he also worked on numerous other newspapers and for TV news stations before going into PR. He and his team can call on a vast array of personal contacts, many they have known for over a decade.

Knowing how the media operates, what they want and when is crucial. Message Media will help you define who you are and what you want to say.

Business Editor, Newspaper "If Adam rings, then I know it is a story that will work. He was a brilliant journalist and so as a PR, he instinctively knows what will make. Importantly, he makes sure his clients understand what we need."

We advise founders, Chief Executives, entrepreneurs, family offices, and large corporates on complex reputation issues and help define the messaging when it comes to large, multi-million pound deals. Don't let someone else set your agenda.